Katyayini is an astute digital communications professional with extensive experience in social media management, digital and traditional marketing, public relations, blogging, copywriting and brand development. Having worked with a plethora of organizations and clients across the globe, she specialises in analyzing and implementing cross-cultural trends in digital, social and mobile media. Amongst the early adopters of social media as a marketing tool, she has helped in creating and implementing the digital media strategies of several brands. She is a certified inbound marketer and develops SEO friendly content to optimize company websites and their online presence.
With a degree in Engineering Technology, she is passionate about researching and studying new trends and developments in the social media marketing industry. She believes in connecting with the online community, and has been extensively creating interesting, involving and inspiring content. She is a keen blogger who spends her weekends crafting interesting stories for her lifestyle website and is also a guest contributor for a number of web portals. She firmly believes in the power of the web and motivates small business owners and non-profits to establish their presence online. She continues to donate her time and expertise to charities and nonprofit organizations, which has successfully contributed to their fundraising campaigns.
As a vegan recipe developer, she is invited regularly to host and conduct workshops for the vegan community of her city. She has also starred in a documentary which received the Audience Choice award at the Sustainability Film Festival.