ExpertiseEvent Planning,Fashion,Public Relations and Marketing
- Design and Event Firm Owner
- Annenberg School of Journalism at the University of Southern California: Communication Degree
Events and Wedding Planner
While freelance writing and editing for various lifestyle and fashion publications, Yelena founded her own event planning and design firm known as The Stylish Soiree. Under her leadership and design-savvy, The Stylish Soiree quickly became synonymous with sophisticated, personalized weddings and parties.
Over the course of eight years, The Stylish Soiree events were published over thirty times in blogs and magazines including:
- The Knot
- Martha Stewart Weddings
Yelena is known as an expert in the wedding and event design field and has mentored young up-and-coming planners to help them break into the industry.
Fashion Style Expertise
Yelena has always been a lover of aesthetics, and fashion is no exception. She dedicated her final term papers while studying abroad to the history of fashion in London as well as the cultural symbolism of fashion from the early 1900s through the 2000s.
Style Editor Experience
After working in public relations and marketing for a few years, she began working as a style editor for an online fashion destination website. While at StarStyle, she penned articles on the latest trends and shared tips with readers on style pieces to achieve a runway look for less.
Online Fashion Trend Store Developer
Yelena also worked with the company's brand and retail partners, including Nordstrom, Bloomingdale's, and Saks Fifth Avenue, to build online trend stores. She has also served as Senior Editor of a luxury lifestyle magazine where she covered fashion bi-annually, highlighting the best of New York Fashion Week.
Fashion Industry Interviewer
Thanks to her experience in the wedding and fashion worlds, Yelena also had the opportunity to interview top wedding gown designers (Jim Hjelm, Junko Yoshioka, etc.) to create in-depth articles for industry bridal wear magazine Better Bridal.
Connect With Yelena Johnson
Yelena continues to freelance, so you can connect with her on LinkedIn if you'd like to discuss a project with her.