Mychelle Blake is a freelance writer, web designer and social media consultant with a particular focus on the pet industry. Mychelle has had her work published on several websites and magazines on a variety of subjects including web design, social media, and dog and cat behavior and training.
Mychelle runs her own web development and design company providing websites for small businesses and non-profits. She approaches web design with an eye towards online solutions that fits each of her clients' unique needs. She believes that websites are too often created without a set of goals or strategy for the business owner in mind. She is passionate about helping the "web intimidated" to develop sites that grow their business or mission and increase their ROI. She has studied web design and internet technology at the University of Nevada Las Vegas and was one of the very first students of the Las Vegas campus of the Iron Yard Front End Engineering program. To learn more, please visit her website.
Working as a Communications Director for several years, Mychelle is fluent in the use (and misuse!) of social media. She loves the ability of groups to reach out to a larger world with social media in ways they may not have been able to before due to their budgets, such as small non-profits and micro-businesses. She teaches her clients through her business how to create a social media strategy that's practical for them, how to choose the best platform for your message, and how to deal with the "dark side" of social media (i.e. negative comments, bad reviews). She also helps provide education on the more "technical" aspects of great social media outreach, such as how to properly film video for your YouTube or other channels. Writing content for websites to best display a business or organization's services or mission is also one of her specialties. To learn more, please visit her website.
Mychelle works as a freelance writer for several online websites. She has had her worked published in both online and print publications She also provides content creation and editing services for websites, blogs and marketing materials as part of her regular digital service business.
Dog and Cat Behavior
Mychelle has a long history working as both staff and volunteering for various shelters and rescues in Los Angeles, Pennsylvania and Las Vegas. She had her own dog and cat behavior consulting business for about ten years where she taught group and individual obedience and worked in clients' homes to help resolve behavior issues. She also ran programs at shelters to train dogs to help them become more adoptable. She is a Certified Dog Behavior Consultant (CDBC) through the International Association of Animal Behavior Consultants. She has been a regular writer for several websites on dog and cat behavior and training. She also served for many years as editor for both the IAABC and the Association of Professional Dog Trainers. Currently she serves as the Web News Content Editor and Web/Social Media Coordinator for the United States Dog Agility Association and Course Manager for IAABC's online education program.
Other Interests, Hobbies and Background
Mychelle has a Masters of Social Welfare from UCLA with a specialty in community organizing, development and planning and a Bachelors in Political Science from New York University. She has an eclectic professional background that includes social welfare, non-profit management and communications, animal welfare and sheltering, dog and cat behavior and web design and development. Mychelle lives with her dogs Kaylee, a Sharpei/Am Staff mix and Jack, an American Pit Bull Terrier and Betta fish Ornstein and Smough in Sioux Falls, SD. She is an avid science fiction, horror and fantasy book, movie and TV fan. She is also a passionate video and board gamer all the way back to owning both original Atari 2600 gaming console and Dungeons & Dragons sets as a child.