Sarah Byron

Commerce Writer

Sarah is a freelance writer who focuses on family lifestyle, affordable fashion, and commerce pieces such as category-specific product lists and gift guides. Before becoming a freelancer, mom-lifestyle blogger, and content creator, Sarah worked in daytime television (and a handful of pilots) for over five years in New York City. She has a B.A. in Communications & Social Interaction, so yes, it's safe to assume that Sarah loves writing, public speaking, and organically connecting with others.

Media Career

Throughout her years working at The Wendy Williams Show, Sarah held many titles from her start as an Intern to her last role as the show's Production Coordinator. During her career in daytime television, she also worked on several pilots, gaining even more experience in different types of talk shows (e.g., fashion, celebrity gossip, faith-based, etc.).

Creative Experience

In anticipation of her first child's birth, Sarah decided to take a step back from the media industry to focus on her newest role: Mom. She created her mom-lifestyle blog and Instagram, where she shares all things motherhood and family life and encourages other moms to embrace their individuality and style. In growing her brand and community, Sarah became an official LTK Creator (previously known as and rewardStyle) and Amazon Associate. She's also collaborated with several brands across skincare, beauty, and fashion.

Sarah's writing about her son's NICU experience caught the attention of Dear NICU Mama (DNM), a non-profit organization whose mission is to support and build strong bonds among past and present NICU mothers. She was invited to join their Editorial team, in which her volunteer work involves pitching ideas, producing DNM's Instagram reels, and connecting with the NICU community.

Freelance Work

As the current Partnerships and Community Manager of the motherhood skincare and lifestyle brand, Matrescence, Inc., Sarah strives to develop and engage with Matrescence's community and build relationships with brands, influencers, and talent. She's appeared on the company's Instagram stories, talking about skincare routines and lifestyle rituals, all while applying Matrescence products.

Personal Life & Interests

Sarah, her husband, toddler, and big Labrador Retriever recently migrated from New York to Florida. When she's not dreaming up creative ideas and writing, Sarah is reading historical fiction, listening to alternative-indie-rock, or keeping up with her toddler.